Design Thinking

Introduction
Empathy
14 Topics | 1 Quiz
Introduction & Rhythm Name Game
1.0 – Lesson 1 : What is Empathy and Where Do We Observe (Part 1)
1.0 – Lesson 1 : What is Empathy and Where Do We Observe (Part 2)
1.1 – Lesson 1 : Active Listening to Know Each Other
1.2 – Exercise : The Microlab
1.3 – Exercise : Recall of Incidents
2.0 – Lesson 2 : Why do we Empathise? (Part 1)
2.0 – Lesson 2 : Why do we Empathise? (Part 2)
2.1 – Exercise : Navarasas
3.0 – Lesson 3 : How do we Empathise? (Part 1)
3.0 – Lesson 3 : How do we Empathise? (Part 2)
3.1 – Exercise : River of Life
4.0 – Lesson 4 : Empathizing with the Target Group
4.1 – Intersection Café for Group Activity
Empathy Assessment
Define
11 Topics | 1 Quiz
Introduction to Define
Glimpse of Learning Outcome: Stakeholder Personas & Exercise
1.0 – Lesson 1 : Defining the Problem – The What and Who
2.0 – Lesson 2 : Stakeholder Personas – Examples
2.1 – Exercise : Case Study
2.2 – Exercise : Taking Students Back to School
3.0 – Lesson 3 : Defining the Problem or Opportunity Statement
4.0 – Lesson 4 : POV Statement – The What
4.1 – Exercise : Problem Statement
4.2 – Lesson 4 : More Exercises
4.3 – Lesson 4 : POV Statement – The Checklist
Define Assesment
Ideate
14 Topics | 1 Quiz
Introduction to Ideate
1.1 – Lesson 1 : The System Perspective
1.2 – Lesson 1 : The System Perspective – Cause and Effect
1.3 – Lesson 1 : The System Perspective – Input, Process and Output
1.4 – Lesson 1 : The System Perspective – Past, Present and Future
1.5 – Lesson 1 : The Case Study
Intersection Cafe : The System Perspective – Apply Systems Perspective To Your Social Challenge
2.0 – Lesson 2 : Brainstorming
2.1 – Lesson 2 : Brainstorming – Video & It’s Rules
2.2 – Lesson 2 : Expanding the Power
2.3 – Lesson 2 : SCAMPER Technique
Intersection Cafe : Idea Generation To Your Social Challenge
3.1 – Lesson 3 : Idea Evaluation – Approach 1
3.2 – Lesson 3 : Idea Evaluation – Approach 2
Ideate Assessment
Prototype
8 Topics | 1 Quiz
Introduction to Prototype
1.1 – Lesson 1 : Observe, Design, and Create
1.2 – Lesson 1 : Creating the Specifications
1.3 – Lesson 1: The Case Study
2.0 – Lesson 2 : User Centric Approach
3.0 – Lesson 3 : Building the Prototype – Mirror Game
3.1 – Lesson 3 : Prototype Building (Part 1)
3.1 – Lesson 3 : Prototype Building (Part 2)
Prototype Assessment
Test
11 Topics | 1 Quiz
Introduction to Test
1.1 – Lesson 1 : Trust Game
1.2 – Lesson 1 : Case Study (Pathway)
1.3 – Lesson 1 : Case Study (Taking Students Back to School)
1.4 – Lesson 1 : Selection of Sample Size and Target Group
2.0 – Lesson 2 : The Plan Do Check Standardize /Act Cycle
2.1 – Lesson 2 : The Plan Do Check Standardize /Act Cycle – Structured Flow (Step 1)
2.2 – Lesson 2 : The Plan Do Check Standardize /Act Cycle – Structured Flow (Step 2)
2.3 – Lesson 2 : The Plan Do Check Standardize /Act Cycle – Structured Flow (Step 3)
2.4 – Lesson 2 : User Experience & Iteration Process
3.0 – Lesson 3 : The Standardize Cycle
Test Assessment
Conclusion
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4.0 – Lesson 4 : Empathizing with the Target Group

Design Thinking Empathy 4.0 – Lesson 4 : Empathizing with the Target Group
1. Why do you think Balu and Teja are hesitating to interact with the senior citizens?
2. What would you do if you had to interview senior citizens in an old age home to understand their way of living?

Many of us believe we are not good at having conversations with strangers, while some of us are great at talking to strangers. When we are engaged in identifying a problem that a set of people are going through, we need to know the exact details of the problem. This is best done through observation and conversation. To ask the right questions, we must have a fair understanding of the problem and have to make some basic observations. When we state these observations in the conversation, the target group members will feel more comfortable and cared for.

Empathising with the target group is one of the most important phases of Design Thinking in order to solve problems and discover opportunities for improvement. Unless we understand the user/community’s problems, we might not be able to come up with an ideal solution. Identify a community with a certain challenge or an opportunity where you can make a difference for a select section of the community. Prepare a set of questions for a questionnaire or an interview to learn more about the problem. Empathise with the target group to:

  • Hear what they say about the problem
  • Learn what they think about it but refuse to say or express non verbally
  • Understand what they are doing about the problem already and why it is not working
  • Ask relevant questions or notice cues on about how they feel about the problem

When you are really curious about a target group and the challenge they are facing, you also get to understand the existing facilities and conditions through meaningful conversations you engage them in. This process helps you understand their culture, financial status, and their openness to change, so that you can take into account all possibilities before formulating a solution for them.

Watch this video ‘Too Quick to Judge – Different’

Great! Now go to Self Notes and write your Insights & Learnings and share it with your faculty.

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